Tata launched the new Harrier in the beginning of the year. Prior to the announcement of the price of this much anticipated car, its booking was getting tougher and it is continuously knocking the rivals like Mahindra XUV500 and Jeep Compass. In April, Tata had sold 2,075 units of Harrier, while Mahindra XUV500 had 1,508 units and Jeep Compass had to satisfy with 1,208 units. So what's the reason behind the success of Tata Harrier in the market? 5 reasons which make it more famous than its competitors.
Value for Money -
In Tata Harrier you get a lot of value for money features. The base version of Tata Harrier is priced at only Rs 12.69 lakh, ex-showroom Delhi and it is much less than the X-showroom price of Jeep Compass of Rs 15.6 lakh, and this is also petrol version. The range of Diesel Jeep Compass starts at Rs 16.61 lakh Comes from. The price of XUV500 starts from 12.66 lakh but does not get many features.
Although the XE may be Harrier's base or entry level version, but it has enough features. Speaking of safety, you get dual front airbags, ABS, alarm system, and speed sensing auto door lock. There will definitely be features like 4 Power Window, Rear AC Vent, Sunglass and Umbrella Holder, Tilt and Telescopic Steering. In the case of common features here, Tata has not left any stone unturned here. At this price, this car competes with the base version of Mahindra XUV500.
Street presence -
There is no two opinion in this matter that Harrier is an extremely luxurious SUV. This segment is bigger than any other SUV and Tata has been able to give it a very modern and trendy look. In this SUV, 80 percent of its H5X concept design has been retained. The presence of Tata Harrier on the road is better than any other competitor SUV. The tallest car in this segment is 45,9 mm. Its width and height are 1894 mm and 1706 mm, respectively. Its wheelbase is 2741 mm and the ground clearance is 205 mm. If you want a big SUV at these prices then nothing can be better than Harrier.
Unsurpassed looks -
Harrier is built on the recently developed OMEGA platform, based on the Land Rover D8 platform used in Discovery Sport. Harrier is currently the largest SUV in the segment. Talking about designs and exteriors, Harrier is a very good looking SUV. It is based on the H5X concept introduced by the company in the 2018 Delhi Auto Expo. Design between concept and production model is not certain, and in this SUV, most of the concept of preset has been retained. With its large size, Harrier looks quite aggressive and pulls everyone's attention. There are many reasons behind Harrier being famous. First of all, Tata's IMPACT 2.0 design philosophy helps Harrier get the best results. Tata Harrier looks not only good but also stands apart from the crowd due to the unsurpassed placement of its LED DRL and headlight.
Much more space -
Although this car is the seat of 5 people, it is more than enough space to travel comfortably for 5 adults in its cabin. The lack of two seats in this SUV with such a large body, which it could easily absorb, indicates that its boot space is big enough at 425 liters. Also, there is no shortage of headroom and legroom in the c-car and this vehicle gets much more space than Jeep Compass.
A lot of safety features -
As far as safety is concerned, Tata Harrier goes one step further with a lot of features. This is the Tata car with the highest safety features ever. It has 6 airbags, ABS + EBD and Electronic Stability Program (ESP) and there are several safety features in it. ESP has eleven functions such as Hill Decent Control, Hill Holding, Off-Road ABS, Corning Stability Control, and Brake Disc Wiping. Other safety features include: Corner fog lamps, perimetrical alarm systems, seat belt reminder for driver and co-passenger, reverse parking camera, and ISOFIX child seat mounting points. This carriage also has cruise control.
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I cover latest automobile news in India with special focus on cars and bikes.
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